Victor Oluwole Adefemi is a lecturer at the Department of Linguistics and Communication Studies, Osun State University. He has published over 20 journal articles in peer reviewed journals. His areas of interest include photo-journalism, public relations and advertising, media technology, development communication, health communication, crisis communication, media technology and cinematography. He is a seasoned scholar who delivers lectures in the area of communication across the length and breadth of Nigeria. He is a member of professional associations such as Nigerian Institute of Public Relations (NIPR), African Council for Communication Education (ACCE) among others.