Paula Helm is an Assistant Professor at the University of Amsterdam specializing in Critical AI Studies and Empirical Ethics, with a background in Anthropology and Peace and Conflict Research. Her interdisciplinary work spans STS, Media Studies, and Technology Ethics. She co-leads the Empirical Ethics Research Group at the Amsterdam Institute for Advanced Studies and co-coordinates a new Media Studies MA program on Cultural Data & AI, integrating Cultural Studies, and AI Ethics, with programming and Data Science. Paula Helm also leads a research project on Digital Transformation in the Amazon, merging indigenous and Western knowledge, featured in De Groene Amsterdammer and The Guardian. She serves on the UvA Ethics Committee, is affiliated with the HAVA Lab and Certain-AI Network, and supervises PhD research on AI ethics. Honored among the "100 Most Brilliant Women in AI Ethics" (2022), Helm’s mission is to embed AI ethics into engineering and development. Helm holds a doctorate in philosophy and cultural studies, awarded summa cum laude. Before joining Amsterdam, she served as a research associate at the MCTS at the Technical University of Munich and the International Center for Ethics in Science at Tübingen University. In these roles, she co-led multiple national and EU-funded projects focused on the development and ethical advancement of AI systems across various domains.